An independent consultant with a keen interest in helping SMEs build up their brands through strategic use and positioning of content, and working with digital media agencies to plug in the content gaps. Also, playing the role of Corporate Communication Manager with small and medium businesses.
• Content development and strategy for print, online and social media platforms
• Building communication around the marketing and branding initiatives of clients, including assistance with press releases, feature writing and other editorial initiatives
• Content development for client websites and consumer-based portals
• Building social media content and strategy for client products, services and brands
• At Credeber Online Pvt. Ltd.: Ideate and commission web content, company collaterals, internal communication activities to external agencies and in house teams. Contribute to blogs for various company websites and keep abreast of news and developments in a similar market.
• 8 plus years of experience in digital media and print platforms; over 1 plus years of experience working independently in the area of content development, strategy, editing and corporate communication.
• Savvy communication skills and accountability expected of remote engagement plus ability to deliver under stringent deadlines.
• Excellent content strategy, development and engagement skills, and ability to adapt and promote content through social media, newsletters and online platforms.
• Capability to help SMEs improve branding and visibility through content marketing, and guide in-house writers and allied teams, on content creation and strategy.
• Have a support network of freelance writers and experts to bridge the gaps.
• Writer and domain expert in fashion and lifestyle, online shopping, travel, education, training & recruitment, press releases, newsletters, mailers, sales copy, blogs and web content.
Manipal Academy of Higher Education-India
2004 - 2007 (3 year)
2008 - 2010 (2 year)