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Anupriya Mishra

Content Marketing & Brand Alliance

New Delhi, India

An independent consultant with a keen interest in helping SMEs build up their brands through strategic use and positioning of content, and working with digital media agencies to plug in the content gaps. Also, playing the role of Corporate Communication Manager with small and medium businesses.

• Content development and strategy for print, online and social media platforms
• Building communication around the marketing and branding initiatives of clients, including assistance with press releases, feature writing and other editorial initiatives
• Content development for client websites and consumer-based portals
• Building social media content and strategy for client products, services and brands
• At Credeber Online Pvt. Ltd.: Ideate and commission web content, company collaterals, internal communication activities to external agencies and in house teams. Contribute to blogs for various company websites and keep abreast of news and developments in a similar market.
• 8 plus years of experience in digital media and print platforms; over 1 plus years of experience working independently in the area of content development, strategy, editing and corporate communication.
• Savvy communication skills and accountability expected of remote engagement plus ability to deliver under stringent deadlines.
• Excellent content strategy, development and engagement skills, and ability to adapt and promote content through social media, newsletters and online platforms.
• Capability to help SMEs improve branding and visibility through content marketing, and guide in-house writers and allied teams, on content creation and strategy.
• Have a support network of freelance writers and experts to bridge the gaps.
• Writer and domain expert in fashion and lifestyle, online shopping, travel, education, training & recruitment, press releases, newsletters, mailers, sales copy, blogs and web content.

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Experiences

Content Marketing & Brand Alliance Specialist

(Various)  |  New Delhi, India

September, 2013 - Present

Experienced content marketing and alliance expert with over 8 years of experience. Additionally, an accomplished manager with extensive experience in strategic management of content, building cost-effective programs and aligning campaigns for business growth and development. Independently working as a consultant and supporting businesses with their content strategy, marketing initiatives and co-branding.

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Sr. Manager, Publishing Department-Content

Yebhi.com  |  India

March, 2012 - September, 2013 (1 Year 6 Months)

An e-commerce company catering to various segments like Apparels, Footwear, Electronics, Home Appliances and more.

• Was involved in the full editorial gamut of print and online platforms, including editorial overview, ideation of content, team management and coordination with internal teams and external agencies
• Initiated the company blog (blog.yebhi.com). Maintained the standards of company blogs and managed it on WordPress along with posts, schedules, creative, images with each blog.
• Worked closely with internal cross-functional teams such as technology, product, content, legal, call center and different marketing teams (both online & offline) such as CRM, SEO, SEM and corporate communication.
• Prepared company presentations, competitive analysis basis the exhaustive study and research.
• Awarded the best performer of the year 2012.

Associate Editor (Production supervisor), Content - Online Marketing

IYogi Technical Services  |  Gurgaon, India

November, 2010 - January, 2012 (1 Year 2 Months)

Worked as an Associate Editor for a leading tech support company where the key responsibilities were:
? Writing press releases, press notes, quality control of content of websites, editing articles.
? To write blogs, technology based and generic articles e.g. multiple articles on the upsurge of online threats including social networking websites.
? Direct reporting to Vice President, Corporate Communications.
? Leading a team of writers and editors.
? Ensuring that the team meets daily/weekly/monthly productivity targets.
? Monitoring, supervising and reviewing the work of the team members.
? Generating weekly/monthly performance reports for the team members.
? Online reputation management (ORM) by writing positive blogs, posts and articles with the objective of suppressing negative posts/comments or pushing them lower on search engine results pages to decrease their visibility.
? To co-ordinate with different departments like Freelancers, Designers, HTML, SEO and PHP teams.
? To upload and publish articles on CMS and WordPress.
? To make sure that the content on company’s website/s is legally compliant.
? Respond to customer complaints and queries on different websites/complaint boards/social media, etc.

Feature writer/ Travel writer (Freelancing)

Hindustan Times  |  New Delhi, India

November, 2010 - November, 2011 (1 Year )

Worked as a Feature writer/ Travel writer for Hindustan Times
? Contributed features and travelogues.

Sr. Sub-editor/Reporter

Media Transasia India Ltd. (Swagat - Air India in flight magazine)  |  Gurgaon, India

February, 2010 - November, 2010 (9 Months)

Worked as a Sr. Sub-editor and Reporter for an in-flight magazine and the key responsibilities were:
? Copy-editing and writing articles usually features and travelogues.
? Conducting interviewsof renowned people and celebrities from different walks of life like Bollywood stars, painters, authors and more.
? Few of the Articles Published: Wine paintings, Five things to do in Kashmir, Design Clinic Scheme, Fashion trends, Music reviews, Hotel reviews, Book reviews, Interviews of celebrities and people from all walks of life like arts, entertainment, etc. , Events

News editor/ reporter

Saudi Gazette, Okaz publications  |  Saudi Arabia

June, 2009 - November, 2009 (5 Months)

Worked as a full time Reporter and News Editor for Saudi Gazette, Saudi Arabia daily news journal
? Editing and compiling of news for South-Asia pages
? Writing features and travelogues.
? Selecting news from agencies and various sources
? Editing news, writing headlines, captions, selecting photographs
? Conducting interviews of renowned people and celebrities.

Sub-editor/ reporter

Bennett, Coleman and Co. Ltd. (Times Group)  |  Bangalore, India

July, 2007 - December, 2009 (2 Years 5 Months)

Worked as a Trainee Sub-editor/ Reporter for Times of India and the key responsibilities included:
? Working for the main desk.
? Compilation and editing of news for Nation pages.
? Editing the agency copies.
? Selecting pictures.
? Writing headlines and captions.
? Page and layout designing.
? Editing along with the pagination.

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 Education

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Bachelor's in Journalism-Mass communication

Manipal Academy of Higher Education-India

India

2004 - 2007 (3 year)

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MBA -Global MBA in Media

Annamalai University-India

India

2008 - 2010 (2 year)

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