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Arupjyoti Gogoi

Writer | Thinker | Strategist

Writers & Poets

New Delhi, India

Thank you for visiting my profile.

Arupjyoti is a visionary public relations and corporate communications professional with strong hold in the areas like Strategy, Business Development, Thought Leadership, Crisis Communications, Marketing Communications and content management. He has led successful PR campaigns for various brands from sectors like FMCG, IT/ITes, Telecom, Retail, Power & Energy, Education, Auto, Aviation, Food & Hospitality, Healthcare, Fashion & Lifestyle, E-Commerce etc.

Arupjyoti writes articles & interview pieces for The Tribune (www.tribuneindia.com). He also writes for other national & regional English newspapers like The Pioneer, Deccan Herald, The Assam Tribune & The Sentinel.

He holds an MA Degree in Mass Communication, a PG Diploma in Journalism & Mass Communication & Bachelor Degree in Economics. He is also an MBA in Marketing & Strategy from Faculty of Management Studies (FMS)-Delhi, one of India's best B-Schools.

Specialties: Public Relations & Corporate Communications, Crisis & Issue Management, Business Development, Content Management, Brand Consultancy & Positioning, Strategic Marketing Consultancy, Team Management & Development.

Contact Details
Email ID: arupjyotigogoi@gmail.com
Skype ID: arupjyoti2010 (Skype)
Mobile Number- +91-987 132 8638

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Writers & Poets



www.worldhrdiary.com  |  India

July, 2015 - Present

Covering wide spectrum of HR, Education, Start-ups, & Careers etc. Email: worldhrdiary@gmail.com

Principal Consultant

Millennium PR  |  India

September, 2013 - Present

Leadership role at Millennium PR, a PR Firm headquartered in New Delhi. Millennium PR has offices in other cities like Bangalore, Ahmadabad, Lucknow & Chandigarh. It has a global network with strategic partnerships with local PR firms in Europe, Africa, Asia, Middle-East, The Americas & ANZ.

Millennium PR works for organizations in different sectors. At present, the clients list of Millennium PR include organizations from the areas like Marketing & Strategic Consultancy, Food & Beverage, Information & Technology, E-Commerce, Non-Governmental Organization and Luxury Retail, among others.

Millennium PR offers the following Services nationally as well as internationally:

1) Public Relations Counsel
2) Government Relations
3) Editorial & Content Management
4) Graphic Designing
5) Printing
6) Event/Exhibition/Conference Management
7) Celebrity Management

Young Leader

Alliance Public Relations Pvt. Ltd.  |  India

July, 2011 - September, 2013 (2 Years 2 Months)

Leadership Role at Alliance Public Relations Pvt. Ltd

(Public Relations I Corporate Communications I Marketing Communications)

Established in the year 2005, Alliance Public Relations Pvt. Ltd. is one of the most preferred mid-sized PR agencies in India. Headquartered in New Delhi, it is well-networked with wholly owned branch offices in Mumbai and Bangalore respectively. Alliance is known for its expertise in Technology PR since the beginning of its operation.

Alliance PR works for renowned brands in various domains like UTM, Security, Storage, Chipset, Networking, Solutions, FMCD, Education, Power & Energy, ERP, E-Commerce, Telecom, PC and Flash memory, among others.

Key Clients Handled:
Management Development Institute (MDI), Gurgaon, Apeejay Stya University, Apeejay Education Society, NETGEAR Technologies, SHARP Business Systems, Konica Minolta, Transcend, Strontium, Om Nanotech, BUSY Software, Whistel Ira Tablets, Portronics, VIA Technologies, WLC College India, Myshopbazzar.com, BPTP, ZyXEL, GlacialTech, QNAP, Comguard Networks, Spectrum Networks, FusinonStor Technology Inc, Mega Networks, Digital Waves & WickedLeak, among others.

My key role in brief:

1) C-level PR & Corporate Communications Consulting
2) Spearhead a team size of more than 15 people nationally (New Delhi, Mumbai & Bangalore)
2) Head- Client Servicing
3) Head- Media Relations
4) Head-New Business Development
5) Crisis Communications Strategy development
6) Management of day-to-day branch operations
7) Human resource development/ management
8) Planning and developing strategic communication plans
9) Project Management Lead
10) Oversee Finance & Accounts department


The Tribune  |  India

January, 2010 - Present

Contributing articles/interview-cum-profiling pieces to The Tribune newspaper (Wednesday's weekly Jobs & Careers supplement) since January 2010 from New Delhi. The Tribune has various editions published from Chandigarh, New Delhi, Jalandhar, Bathinda, Himachal Pradesh and Haryana. To know more you can visit www.tribuneindia.com

Key areas include-

1) HR
2) Entrepreneurship
3) Education
4) Hospitality & Lifestyle
5) IT/ITes
6) Research

Account Manager

Sristi Communications  |  India

August, 2009 - November, 2010 (1 Year 3 Months)

Key Responsibility Areas-

1) New Business Development
2) Team Management (4-5 people)
3) Head media relations
4) Head client servicing
5) Oversee agency operations
6) Crisis management

Clients worked for-

1) Vital Wires 2) Realistic Realtors 3) Pearl Academy of Fashion 4) Indian Retail School 5) JK Business School 6) Raffles Millennium International 7) Savaari Car Rentals 8) The Cradle 9) Madhuban Group of Hotels 10) Picasso Animation College 11) Business School of Delhi 12) Mayoor School

Account Executive

Integral PR Services Pvt. Ltd  |  India

September, 2008 - June, 2009 (9 Months)

Key Clients -

1) Reckitt Benckiser (Brands like Dettol, Harpic, Lizol, Airwick, Veet, Strepsils etc.)
2) BigAdda.com (Reliance ADAG)
3) Surya Brasil
4) Mars Inc. (Pedigree)
5) Spice Digital (Formerly Cellebrum Technologies Ltd),
6) Sikorsky Aircraft Corporation
7) Club One Air.

Key Responsibility Areas-

1) Daily media monitoring
2) Daily media report on clients, industry as well as competitors
3) Daily co-ordination with all the branches (Ahmedabad, Bangalore, Chennai, Chandigarh, Hyderabad, Kolkata, Mumbai)
4) Drafting press releases/ articles
5) Media Rounds
6) Research

Major events/assignments/projects handled-

1) Air freshener brand of Reckitt Benckiser, AirWick's marketing campaign in New Delhi- refurbishment two bus shelters (Nauraoji Nagar & Moolchand) to provide comfort to daily public bus commuters.
2) National launch of Dettol Fresh range of soap and liquid hand-wash
3) Press conference- Dettol 75 years completion at Management Development Institute, Gurgaon
4) National launch of Lizol Mega Saver Pack
5) Press conference- Reckitt Benckiser Global Challenge 2009 (Partnering with Save the Children)
6) Revitalization of Reckitt Benckiser's brand identity- Complete Makeover of its LOGO
7) Media briefing for Surya Brasil at New Delhi
8) National launch of new Harpic Powwer
9) National launch of Strepsils Ayurvedic

Account Executive

Finesse PR  |  New Delhi, India

December, 2007 - May, 2008 (5 Months)

Key Clients -

1) MBD Alchemie (Online educational academy of MBD Group)
2) Institute of Computer and Finance executives (ICFe)
3) WatchGuard Technologies

Key Responsibility Areas-

1) Daily media monitoring
2) Media list preparation/updation
3) Media relation for MBD Alchemie, WatchGuard Technolgies & ICFe
4) Maintain client relation
5) Monthly media analysis

Major events handled-

1) Press conference- Strategic partnership between MBD Alchemie and IBM at New Delhi
2) Press conference- ICFe's strategic partnership with IIM Lucknow, HCL Infosystems, National Institute of Financial Management & BBC Actice at New Delhi
3) Press conference- ICFe's new centre launch at Panchkula, Chandigarh

Public Relations Executive

NAACH  |  New Delhi, India

October, 2006 - September, 2007 (11 Months)

Key Responsibility Areas:

1) Public Relations
2) Client relations
3) Oversee branch operations
4) Media Relations
5) Oversee Finance Department
6) Advertising

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MBA-Marketing & Strategy

Faculty of Management Studies - University of Delh-India

New Delhi, India

2012 - 2014 (2 year)


M.A. -Mass Communication

Kurukshetra University (Kurukshetra, Haryana)-India


2009 - 2011 (2 year)


Post Graduate Diploma- Mass Communication & Journali

Cotton College (Guwahati, Assam)-India


2006 - 2007 (1 year)


BA -Economics

Dibrugarh University (Dibrugarh, Assam)-India


2003 - 2006 (3 year)


HSSLC-Economics, Political Science,

Kathalguri Higher Secondary School-India


2001 - 2003 (2 year)

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