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Ashwini Gavale

Marketing Executive at Jade Global

Pune, India

Hello!

I help build a brand via all means of Marketing: Content Writing, Marketing Communication, Digital Marketing, Content Analysis, Social Media Marketing, Market Research, Product Branding, Marketing Strategy Development, Social Media Optimization (SMO) and Search Engine Marketing (SEM). I would love to connect with those that don't settle for mediocrity and have a contagious enthusiasm about their work and life.

Every business has a story to tell and if you need help building yours, let me know. Feel free to contact me to chat marketing: ashwinigavale@ymail.com

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Experiences

Marketing Executive

Jade Global  |  Pune, India

June, 2014 - November, 2015 (1 Year 5 Months)

Responsibilities:

- Writing content for all Marketing collaterals: micro websites, datasheets, campaign mailers, webinars, event panels, case studies, videos, presentations

- Handing the complete Social Media presence of the company and independently carrying out strategy, execution plan, posting, research, visuals and content for posting

- Conducting Market Research for diverse requirements: competitor analysis, marketing trends, branding, magazine analysis and ad hoc requirements

- Taking care of events call for papers, partnering with the LOB leaders and submitting the content

- Giving creative inputs on all Marketing materials keeping in mind the emotional content as well i.e. visual representation

- Developing Marketing Strategies

- Creating SEO friendly content

- Analyzing performance of content according to SEO and Google Analytics and making tweaks accordingly

- Proof reading each Marketing material that goes out internally as well as externally

- Creating internal content as per requirement: mailers, posters, corporate brochures

- Managing the team and ensuring deadlines are met

Content Writer

Cyret Technologies  |  Pune, India

July, 2013 - May, 2014 (10 Months)

Responsibilities:

-Writing content for various platforms including articles, web page content, press releases, mailers, newsletters, brochures, etc.

-Writing content for sales email campaigns

-Writing content for the social media

-Writing SEO friendly content sensitive to metatags and metadata

-Editing and proofreading articles for grammar, punctuation, consistency, spelling, and readability

-Generating regular content for blogs and event updates

-Writing content for Internal Communication (Newsletters including management editorial, news items and ad-hoc duties)

-Verifying final copy before uploading


Achievements:

-Wrote 90+ pages of content for Cyret website

-Wrote 60+ brochures updated on the Cyret website

-Wrote 60+ different taglines for each of the Cyret web page

-Initiated the blog section which was non-existent earlier

-Done an Ad copy from idea to execution

-Wrote content for regular sales email campaigns

-Wrote content for Internal Communication

-Contributed for regular Social Media posting

-Self-managed and performed all the activities

Content Writer

Leo Technosoft Pvt. Ltd.  |  Pune, India

February, 2012 - June, 2013 (1 Year 4 Months)

Responsibilities:

-Writing content for various platforms including article, social media, blogs, web page content, press releases, white papers, case studies, brochures, etc.

-Editing and proofreading articles for grammar, punctuation, consistency, spelling, and readability

-Working with the technical team to develop content for case studies

-Gathering information from various sources to create unique content

-Developing content for a range of subjects (Software industry, travel, hospitality, history of places, culture, lifestyle and industry)

-Social Media Marketing

-Improving quality of overall internal content


Achievements:

-Wrote 60+ pages of content for Leo TechnoSoft website

-Wrote 30+ case studies of various products and solutions

-Wrote regular blog posts and generated blog topics

-Wrote content for regular sales email campaigns

-Wrote content for IT, Hospitality and Travel sectors (blogs and social media updates)

-Managed the social media pages for Leo TechnoSoft and its clients

-Worked across teams to support all Internal communication content and content for case studies

-Self-managed and performed all the activities

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 Education

...

Advertising/PR, Mass Communication/Media Studies--

Indira School of Communication-India

India

2010 - 2012 (2 year)

...

B.A.-English Honours

St Mira's College-India

India

2005 - 2010 (5 year)

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