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Jayanthi Iyengar

CEO at Socialize Me Today

Pune, India

Entrepreneur / Senior Journalist / Writer / Columnist / Publishing / Consultant / CEO with several websites, including http://socializemetoday.com

Currently, also PhD scholar with Symbiosis International University, Pune. Research area: Social Media
Writer/Consultant/CEO: Asia Times (Thailand) Finance Asia (Hong Kong), Retail Asia (Singapore), Financial Engineering News (United States) among many others 2003-present

Chief Of Bureau, Economic Times, India Aug 1998 - Nov 2002
Special Correspondent Business Standard, India Jan 1993 - Aug 1998
Reporter Pioneer, India Sep 1991 - Jan 1993
Sub-cum-reporter Times of India Jun 1987 - Sep 1991

Specialties: Professional writer, journalist, writing and reporting on a wide range of subjects from Economics to International Affairs for publications in four continents, including Asia (India, Thailand, Hong Kong, Singapore), North America (US), Europe (UK, France, Germany) and Australia.

Recent years have seen me working on the Internet and internet-related areas. Have hands on experience in helping individuals/organizations set up websites and helping them monetize their online properties.

Of late, have been providing consultation in social media. This has resulted in my thirst for more knowledge in this evolving area and the end result is my association with the Symbiosis International University, where I am working on a thesis on Social Media.

See More

Experiences

Entrepreneur, CEO, Journalist, Writer, Consultant, Social Media Expert

http://socializemetoday.com  |  Pune, India

January, 2013 - Present

-Have been an Entrepreneur, CEO, journalist, writer, contributor, adviser and consultant during the period 2003-present

As CEO Socialize Me Today ( http://socializemetoday.com ) (2013 - Present)
========================================================
Social Media management can be repetitive, boring and demanding for companies and individual publishers. Also, given the role that customers play in dictating the direction of social media, customer engagements for mutual benefit becomes challenging, demanding and time consuming for companies and individual website owners.

Our company takes the tedium out of social media engagements at very reasonable prices. It provides professional support and much-needed respite to full time managers to concentrate on their business, while we assist you with your social media engagements in a professional manner.

Research Scholar: Symbiosis International University (2013 - Present)
======================================================
The Internet and Internet-related developments have so fascinated me that from 2009 onwards, I started working in this area as consultant and expert. In 2013, I decided to specialize further in social media. The end result is my registration with Symbiosis International University (SIU) Pune as a research scholar, working on a thesis on social media.

Journalist/Columnist/Writer: (1987-Present)
==================================
(Please see details later on in this profile)

Media, SEO & Social Media Consultant (2009-Present)
==========================================
(Please see details later on in this profile)

CEO

Socialize Me Today  |  Pune, India

January, 2013 - Present

Social Media company that takes the tedium out of social media engagement, while delivering quality social media engagements for large, medium and small companies, including Independent publishers (website owners) at reasonable prices.

Entrepreneur, CEO, Journalist, Writer, Media Consultant, SEO Expert

Self Employed  |  India

January, 2009 - January, 2013 (4 Years )

Consultant/SEO Expert (2009- Present)
===============================
-Have consulted on Search Engine Optimization and social media
-Have provided end-to-end consulting on setting up, search engine ranking and monetizing websites.

Writing: (2003- present)
==================
The writing journey continues.

While the focus of my writings up to 2003 (outlined in great detail later) , when I worked with several of India's leading dailies was on India, I started looking outwards 2003 onwards, when I started to travel extensively and lived overseas (South Korea, Thailand, United States) for prolonged periods of time.

During this period, I have:
-Covered China out of India, Thailand, South Korea extensively
-Written several comparative essays on India and China
Covered as diverse subjects as financial engineering, trade, finance, retail, smart card technologies, etc
-Written on East and Far East Asia, particularly Thailand, South Korea and China. Also lived in Thailand and South Korea and traveled several times to China and rest of East Asia

Columnist-writer

Business Line (aka The Hindu Business Line), Maharashtra Herald  |  Pune, India

January, 2003 - January, 2012 (9 Years )

2003-2005
===========
Was columnist with Hindu Business Line and Mahashtra Herald
2005-2012
========

-Contributed opinions and insights extensively to publications in four continents, including Asia, North America, Europe and Australia.

-Columnist Financial Engineering News (United States)

-Regular writer for for Asia Times (Thailand), Finance Asia (Hong Kong), Retail Asia (Singapore) , Card Technologies (United States), Small Technologies (United States).

-Contributed to publications in France (Insead publication), UK, Germany, Australia, United States

2009- :

Got interested in the Internet and internet websites.
-Set up several websites and helped customers monetize their internet properties
-Advised clients on Search Engine Optimization (SEO) and social media
Times, Finance Asia, Retail Asia,

Chief of Bureau

Economic Times  |  New Delhi, India

January, 1998 - January, 2003 (5 Years )

Team level:
Was the departmental head, leading the largest bureau in Economic Times, New Delhi, comprising of 10 journalists, who covered the ministries of Finance, Banking, Company Law, Capital Markets, Power, Telecom, IT, Water, Roads, Ports, Railway, Human Resources etc.

Our bureau was responsible for breaking, covering, generating and disseminating all policy/government based news emanating out of New Delhi.

Individual level:
-Covered Indian economy since liberalization. -Interviewed three finance ministers of India, apart from several other ministers and senior level bureaucrats.
-Covered several budgets and broke several stories on policy changes expected in stock market regulations, Direct and Indirect tax laws, Corporate law, Pensions, Provident Fund, Banking etc
-Covered the stock markets from the policy perspective
-Specialized in Indian Company Law and wrote several articles/insights on the subject

Prinicipal Correspondent

Business Standard  |  India

January, 1993 - June, 1998 (5 Years 5 Months)

Joined Business Standard as Principal Correspondent, responsible for covering the stock markets.
Promoted senior and special correspondent in 1994 and 1995 respectively, with the job of covering Indian corporate law, ministry of law and justice and the capital markets division in the ministry of finance. This was the period when bulk of the stock market and corporate law reforms took place in India, allowing me to understand and cover at length the reform initiatives that have made the Indian markets a safe place for investors and the Indian corporate law friendly to companies.

Special Correspondent

Business Standard  |  India

January, 1993 - December, 1998 (5 Years 11 Months)

-Covered the Departments/Divisions of Finance, Corporate Law, Capital Markets, Banking and the Securities and Exchange Board of India.

Reporter

The Pioneer  |  India

January, 1991 - December, 1993 (2 Years 11 Months)

Started as a correspondent covering women and children's issues but was soon shifted to the crime beat, which is considered to be both challenging and demanding in Indian journalism

Reporter

The Pioneer, New Delhi, India  |  India

January, 1991 - December, 1993 (2 Years 11 Months)

-Started as city reporter covering Women and Child but quickly elevated to cover city crime, which is considered to be a very demanding beat, amongst city beats and areas of coverage.

Sub Editor

The Times of India  |  India

January, 1987 - December, 1991 (4 Years 11 Months)

Features writer-cum-sub editor covering Business and Lifestyle. Assisted the Editor in bring out two out the four issues of Saturday Times, the Saturday Weekend paper of the Times of India. Also reported and wrote frequently for the publication.

Sub-Editor Cum Feature Writer

Bennett Coleman  |  India

January, 1987 - December, 1991 (4 Years 11 Months)

Worked with Saturday Times, the Saturday Supplement of the Times of India for four years before moving on to Pioneer

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 Education

...

Doctor of Philosophy (PhD)-Social Media

Symbiosis International University-India

India

2013 - 2017 (4 year)

...

Post-graduate Diploma in Journalism-Media Studies

Times School of Journalism-India

India

1986 - 1987 (1 year)

...

MA-Economics

Madurai Kamaraj University-India

India

1977 - 1982 (5 year)

...

B.A.- Economics

Lady Doak College-India

India

1977 - 1980 (3 year)

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