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Kelly (Kirby) Walker

Professional MUA and Blogger

Atlanta, United States

My name is Kelly and I am a certified nutrition specialist, makeup artist and lifestyle blogger in Alpharetta, Georgia. Most importantly, I am a woman after God’s own heart and happily married to the love of my life, Darren Walker.

I hope you will enjoy reading my blog posts. Feel free to comment and/or ask questions via the comment section that accompanies each blog entry. You can also find my content on examiner.com where my beauty/health articles have been published under my byline, Atlanta Beauty and Health Examiner since 2009.

Collaborations and Sponsored Ads:
I am always looking to work with brands who fit the content of my blog. If you think you’d be a good fit, feel free to reach out to me via email at kelly@spadelic.com

Kelly Kirby Walker Accolades
-Owner of SpaDelic Beauty Consulting & Makeup Artistry
-Best Makeup Artist Atlanta 2015 Thumbtack for Professionals
-2013 Nominee Atlanta’s Women of Power & Influence – Modern Luxury/Atlantan Magazine
-Published freelance writer ranked in top 5% of Spa & Beauty category nationally since 2009- Atlanta Beauty & Health Examiner
-National Makeup examiner, Examiner.com
-OnTopic Contributor for CBS Atlanta/Shopping & Style category
-Featured beauty expert in Jezebel Magazine’s Beauty Scoop for her specialty in perfect foundation matching for all skin tones
-Founding Director of Education for Studio Crush Makeup School of Atlanta

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Portfolio

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Kellys DIY Cleansing Oil
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Cameo Room Decoration
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Kelly (Kirby) Walker

Experiences

OnTopic Contributor CBS Atlanta in the Shopping/Style Category

Examiner.com  |  Atlanta, United States

April, 2013 - Present

Create on-demand articles for CBS Local in the Shopping & Style Category.

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District Trainer (Short Term Freelance Consultant)

Hourglass Cosmetics  |  United States

March, 2012 - September, 2012 (6 Months)

Manage relationships with local Sephora accounts in the Metro Atlanta area and provide training and continued education to Sephora's "cast members" on new and existing Hourglass products. (Freelance support division of SpaDelic offerings to prestige cosmetic companies)

Master MUA and Educator (Freelance)

Mirabella Beauty Products  |  United States

January, 2012 - June, 2014 (2 Years 5 Months)

Increase retail sales and brand awareness for registered Mirabella salons by providing sales and artistry education, event planning, coordination and execution as well as trade show representation for SE/MA territories. (Freelance support division of SpaDelic offerings to prestige cosmetic companies)

Regional Sales Manager

Mirabella Beauty Products  |  United States

August, 2010 - November, 2011 (1 Year 3 Months)

Manage all aspects of education, sales, promotions, events, trade show and trainings for Salon Centric Southeast and Mid-Atlantic territories.
Direct liaison to 250+ Distributor Sales Consultants to cultivate and support Mirabella branding and sales throughout AL, FL, GA, LA, MS, TN, DE, KY, MD, NC, PA, SC, VA, & WV

Recruit, train, and manage 40+ contract educators/makeup artists for salon support and education throughout territory
Perform industry trainings and VIP events for salons, beauty schools and trade show platforms.
Develop and maintain analyzed territory sales reports, budgets and fuel funds.
Designed and edited quarterly salon partner newsletter and active contributor to Mirabella social marketing.

VP Sales and Marketing

Rica USA  |  United States

November, 2009 - July, 2010 (8 Months)

Maintain full responsibility for creating and managing national marketing initiatives that boosted revenue levels by 50% within multiple organizations . Represent Rica at major tradeshows to scout for new clients and distributors for Rica products. Rica is a cosmetic company based in Italy and distributed in 70 countries worldwide newly entering the US market

Atlanta Beauty & Health Examiner

Examiner.com  |  United States

August, 2009 - Present

Examiner.com serves 242 markets across the United States and Canada. Part of The Anschutz Company, we’re one of the top 100 most-visited web sites in the country with a monthly global audience of more than 20 million people. According to Quantcast.com, Examiner is ranked as a top-40 website and received over 25 million global unique readers in the previous 30 days.

A regular contributor in the spa & beauty category, Kelly is one of examiner.com's most successful writers with a number #1 readership ranking nationally in the "spa" category.

http://www.examiner.com/beauty-and-health-in-atlanta/kelly-kirby

Certified Nutrition Specialist, MUA and blogger

SpaDelic Makeup Artistry & Beauty Consulting  |  United States

March, 2007 - Present

SpaDelic, LLC is a beauty consulting company offering professional makeup artistry services and education as well as retail sales of award winning beauty products. Owner, Kelly Kirby personally trains each makeup artist that is chosen for the SpaDelic artistry team to ensure that they not only have the technical skills necessary to exceed client expectations but also a professional appearance, demeanor and true love of people.

SpaDelic artists are trained in all facets of makeup artistry, however our specialty and preferred client is a woman that wants to look and feel beautiful while also looking like herself, not an "over made up" version of her. SpaDelic's goal is to create a look that will not only compliment each client's natural beauty but also recommend products and techniques that are appropriate for her personality and lifestyle. www.spadelic.com

Area Marketing Manager

MedQuest Associates  |  United States

March, 2001 - January, 2007 (5 Years 10 Months)

Established and maintained relationships with all physician offices in metro Atlanta territories increasing patient intake at imaging centers by 85%. Chairman of the Website committee, Chairman of Charity Events/Conference Participation for Georgia network of 25 locations. Worked with design firm to create marketing collateral for new pediatric division of company and also marketing collateral and promotional booths for Georgia network. Creator and editor for company quarterly newsletter for Georgia network. Creator and manager of Preventive Screening Campaign for CT screening studies, including creation of marketing materials and direct mail campaign. Created and implemented physician database for Southeast Region. Advertising and promotional liaison for 25 Georgia outpatient facilities. Plan and present marketing meetings on a bi-monthly basis to all 25 center managers and marketing managers in Georgia.
*Consistently over budget in revenue and referrals, under budget in marketing spending.
*GEORGIA STAR ACHIEVER award 2004.
*MedQuest Best award 1st, 2nd and 3rd quarter 2002, 1st quarter 2003.

District Sales Manager

ParentNet d/b/a KinderCam  |  United States

February, 1999 - March, 2001 (2 Years )

Maintain full responsibility for creating and managing national marketing initiatives for sales to Kids’ R Kids Childcare Centers that boosted revenue levels by 65%. Manage and oversee all existing and newly constructed Kids ‘R Kids Childcare Centers pertaining to installation and operation of KinderCam Internet Viewing System. Responsible for all marketing, prospecting and sales of KinderCam for West Coast and East Coast with exception of Florida. Media spokesperson for KinderCam (CBS/Fox, Oxygen Network) Assist and advise in all marketing strategies.
*Top sales person for two years.
*Closed first and only deal outside of target market.
*Awarded international account due to performance.

Sales Representative/Account Executive

Neopost  |  United States

January, 1997 - February, 1999 (2 Years 1 Month)

Mailing and shipping consultant for Buckhead/Midtown area. Promoted to Account Executive three months after hire date.
*Ranked in top 5% of national sales force for fiscal year 1998.
*Member of Neopost 150% Club.
*Chosen Mentor for launch of SA45 addressing System
*Chosen to be a representative for Neopost at the National Postal Forum in Washington, DC.

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 Education

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Meredith College-United States

United States

1985 - 1987 (2 year)

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