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Mohit Lamba

Founder at OyeHoye.com

New Delhi, India

Digital and Inbound Marketing Specialist

Results driven online marketing specialist with 12 Years of hands-on experience in online and ecommerce marketing, operations, large scale projects in highly competitive markets, Retail and Customer Service. Proven leadership and ability to develop and deliver highly effective and measurable strategies to drive revenue growth, new customer acquisition, and expand brand awareness for B2C and B2B businesses.

Core Strengths:
* Search Engine Marketing (SEM, PPC, & SEO)
* User Experience/Usability
* Affiliate Marketing
* Email Marketing
* Social Media and Mobile Marketing
* Comparison Shopping Engines & Portals
* Content Development and Management Strategies
* Web Analytics and Reporting
* Strategic Planning and Budgeting
* Team Leadership and Development
* Project Leadership
* Customer Acquisition/Lead Generation

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Experiences

Founder

OyeHoye.com  |  New Delhi, India

October, 2014 - Present

We Love Storytelling! Stories That Are Creative, Thrilling, Trending, Thought Provoking And Best From Internet. Stories That Will Make You Shout… OYEHOYE!

Head - Digital Marketing

Tecnova India Pvt. Ltd.  |  Gurgaon, India

October, 2013 - November, 2014 (1 Year 1 Month)

Building and Implementing B2B Digital Strategies for the brand.

• Managing and tracking company's online presence in order to support brand awareness. Leveragign technology in order to reach out to the prospective customers for lead generation (referrals) and for business.
• Leveraging technology for improving existing customer interactions and quality of service.
• Leveraging Social Media Platforms for reaching out to various customer segments and utilize the same to company’s advantage.
• Leveraging online PR activities.
• Managing company led marketing events.
• Online Marketing and Advertising Strategy Building and Implementation
• Social Media Strategy and Project Management
• MARCOM, PR, Launch and Content Management
• Performance Metric Reporting and Score Card Presentation(Analytics- Google, Facebook and other Social Media Analytics)
• Online Campaign Management

Consultant

Digital Marketing & Ecommerce Consultant  |  Delhi, India

February, 2013 - Present

Performing in-depth analysis of digital media metrics to uncover actionable into website performance and provide strategic direction to clients.
- Aditya Birla:
Optimizing the number of subscription for their product myuniverse.co.in through Paid Search, Search Engine Optimization (SEO), Display Advertising and Social Media. Responsibilities included growing qualified website traffic, identifying and defining digital content to support SEO and customer needs, improving website conversion, management of digital agency, new customer acquisition, and improving online marketing reporting.

- BollywoodShaadis.com:
Optimizing qualified website traffic, identifying and defining digital content to support SEO. Conceptualizing the innovative social media solutions to increase traffic to BollywoodShaadis.com. Defining strategy to improve end user involvement through Social Networks. Defining the avenues of revenue optimization through Click Ratio Optimization on Ads.

Head - ECommerce and Digital Marketing

VLCC Personal Care Ltd.  |  Gurgaon, India

April, 2012 - February, 2013 (10 Months)

Full P&L and leadership responsibilities for the design, development, and execution of B-to-C online marketing and ecommerce systems/operations for a globally recognized personal care products brand. Accountable for developing a global website/ecommerce and content management system and alternate sales channel. Developed the overall online marketing strategy and promotional plans for existing product range and new launch.
* Increased sales from 10 Lacs/month to 1.25 Crore/month in 3 months, through alliances, alternate channel and digital ecommerce.
* Responsible for the website design, user experience and usability while maximizing Search Engine Optimization best practices.
* Led the creation and development of new content and interactive digital campaigns including social media, Display Advertisement, Search Engine Optimization (SEO) to increase brand awareness, build customer trust, and increase conversion.

Head - Digital Marketing and CRM

Next Retail India Pvt Ltd - Videocon Group  |  Gurgaon, India

February, 2010 - April, 2012 (2 Years 2 Months)

Established and executed online marketing and sales directives for a B-to-C consumer durable ecommerce portal, Next.co.in. Developed strategic marketing and promotional plans, forecasts and budgets to grow revenue and build brand awareness through online and integrated marketing efforts.
* Increased online sales by 688% with visitor traffic growing 75% and conversion growing by 246% in a period of 9 months.
* Redesigned website and shopping cart reducing overall bounce rate and optimizing conversions.
* Developed and executed new product & pricing strategy, cross product marketing, behavioral marketing.
* Utilizing expertise in Meta tags, content writing and keyword research, Identified search engine
optimization (SEO) changes to content and architecture increasing traffic by 175%.

Founder and CEO

Klickbiz Advertising Pvt.Ltd.  |  Gurgaon, India

January, 2007 - January, 2010 (3 Years )

Responsible for managing operations of Online and Talking Yellow pages. Oversee team of 35 members across all units/functions, including Business Development, Online Marketing, Technology and Customer Service. Enhanced standing of company through different product launches related to online and talking yellow pages.

Team Coach - Assistant Team Leader

Hutchsion 3 Global Services (H3GS)  |  Mumbai, India

September, 2003 - January, 2007 (3 Years 4 Months)

Responsible for performance of 20 Customer Service Representative (CSR) in terms of their Stats and Quality both. Assess training needs and preparing training modules for team members.

Assistant Team Leader

Jindal Intelicom  |  India

October, 2001 - August, 2003 (1 Year 10 Months)

Responsible for performance of 12 Customer Service Representatives in terms of their quality and stats.
Assess training needs and preparing training modules for team members.

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 Education

...

B.B.A.-Bachelor in Business Administr

Institute of Management and Technical Studies-India

New Delhi, India

2000 - 2003 (3 year)

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