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Shubhendu Jha

Head -Client Servicing / Co-Founder at WeBeeSocial

New Delhi, India

I’m hugely passionate about creating highly engaging online experiences for brands online. I handle various clients from different brand verticals and help them in accomplishing their digital objectives. The IDM Certified, I am a digital marketing enthusiast who loves being creative, not as a hobby,but as a way of life.

Activities: Digital marketing, Client servicing, Online Advertising, SEO & SEM, UI & UX design, Web/Mobile applications, Campaign management, Mobile marketing, Copywriting and Social media .My sector wise experience in handling clients is:

FMCG: Dabur - 6 brands (Odomos, Odonil, Sanifresh, RTP, Meswak and Babool)
Aviation: British airways
Telecomm/TV : airtel, airtel digital TV, airtel money etc.
Technology :SanDisk
Two wheelers: Hero motocorp
Education: airtel education, mEducation
Intranet: Spice Mobile

Love listening to music, playing drums, reading and traveling.

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Experiences

Head of Client Services/ Co-Founder

WeBeeSocial  |  New Delhi, India

September, 2015 - Present

I have Co-founded WeBeeSocial, a creatively driven full service digital marketing agency which creates rich experiences for brands online.

I also head the client servicing team at WeBeeSocial. Some of my duties are:
• Managing a team of talented young professionals who thrive on doing creative work for their clients.
• Leading and developing WeBeeSocial's communication planning offering internally and externally for the client base
• Effective ownership of the relationships with senior clients and other agencies, and assist in growing client’s business by providing business building ideas.
• Responsible for identifying and defining target audiences and assigning roles for communications.
• Development of 360 degree solutions to tackle client objectives.
• Responsible for channel planning and for articulation of campaign KPIs and performance measures.
• Lead thought leadership across client base outside of day to day client management.
• Quality control and productivity of output of both Communication planning and business implementation teams.

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Account Supervisor

BC Web Wise  |  Gurgaon, India

March, 2015 - August, 2015 (5 Months)

My role at BC Webwise is partial Account Management and partial BD. Currently managing key accounts like Hero, SanDisk and Spice Mobile.

Some of the key responsibilities are:

•Acquisition of new business from existing and new client relationships. Focusing on building a 360 degree holistic digital approach for these clients.

•Identifying opportunities and taking them to execution level by locating and partnering with the right partners/teams.

•Planning Accounts: Devising digital Strategy and Ideation for key accounts and also work with the creative team for developing creative strategy.

•Proactively identifying ways and means to enhance the digital media deliverables for our key accounts, going beyond briefs and closely working with the creative, media and technology team.

•Managing key accounts in Delhi from acquisition to development to maintenance phase.

•Identifying innovative communication strategies exploring both web and mobile media and locating innovative media for campaigns.

•Social Media management: From Content strategy to listening and insight reports. Helping clients in their online reputation management with tools like Keyhole and Simplify 360.

•Managing the Search, Social , Media , Creative and Technology teams to ensure effective implementation of strategy and running efficient campaigns for the clients.

Senior Account Executive

OgilvyOne Worldwide  |  Gurgaon, India

January, 2014 - February, 2015 (1 Year 1 Month)

Servicing client accounts - Dabur: Homecare and Oralcare category, leveraging their digital presence, whilst working in line with their marketing & communications objectives

•Planning & suggesting digital strategy to clients to meet their marketing objectives and developing activities to follow and achieve the needed customer acquisition targets

•Crafting compelling stories for their digital space with the creative team.

•Developing content strategies best suited to generate engagement for the brand.

•Working in sync with creative team for design elements befitting content strategy requirements.

•Ideation and developing campaign ideas, contests, activations, etc.

•Management of social media campaigns- posts, contests & apps and overseeing their execution. Devising & planning integration efforts to leverage offline events on client’s social media assets.

•Search Marketing (analysis of keyword campaigns) and optimize website content (SEO) to ensure both search engine visibility and favorable user experience

•Maintenance of client’s digital media assets, Influencer outreach & online reputation management

•Oversee effective implementation of strategy & digital media campaigns by Coordinating tasks with teams to deliver requirements seamlessly

Sr. Account Executive

Webchutney  |  New Delhi, India

April, 2013 - January, 2014 (9 Months)

I take care of digital and creative requirements of two of the key accounts- airtel and adidas. Key digital activities include:

•Projects and integrated campaigns like airtel GOSF (airtel offers) , adidas-supernova digital, adidas -legend gets a boost, airtel f1 ,f1 wifizone, smartbytes portal revamp etc.

•paid media banner campaigns,edm campaigns, microsites and WAP sites ,SEO and SMO for various verticals like digital TV, broadband, DTH VAS ,mobile VAS, airtel business, airtel money etc.

•Digital TV EPG creatives , Rotational banners , static plates, L frame creatives and Loading screens. Ensured timely deliveries with scheduler and channeled the work flow/costs to a monthly basis.

•Website maintenance and content management for various airtel LOBs like - airtel business, airtel digital TV, airtel money, airtel education, airtel mobile and broadband. Managing operation of CMS and static sites by coordinating with IBM and bharti IT.

•Coordinating between agency, business, onze (ILMS vendor) and IBM to ensure efficient lead captures via Geoform, a Geo IP enabled online lead generation system.

•Handling budgets, managing campaign costs and invoicing clients. Monitoring the effectiveness of campaigns, project metrics & competition analysis.

Account Executive

Webchutney  |  New Delhi, India

September, 2012 - April, 2013 (7 Months)

Managing the key account for the organization - airtel .

Handling brands in different verticals like – airtel business, airtel digital TV, airtel money, airtel education, airtel mobile and broadband. Managing digital campaigns, individual product/service specific sites and website AMC. Bringing innovative ideas to the campaigns for making them more effective and efficient at the same time.

Key digital activities include creative strategies, campaign management,campaign metrics,website & content management,web analytics and optimization,SEO & SEM, brand solutions e.t.c.

Some of the tasks handled are:

• Projects and campaigns: Microsites, WAP sites, banner campaigns, emailers and SEO for airtel education, microsoft office 365, airtel money, Digital TV HD+ , digitalisation, airtel classroom etc.

• Managing campaign costs and invoicing clients. Monitoring the effectiveness of campaigns, web analytics & competition analysis.

• Conducting need based researches with account planner, monitoring & evaluating for testing campaign efficacy.

• Appraising the creatives designed by the in-house creative team to ensure right communication in liaison with the brief.

Trainee - Account management

Webchutney  |  New Delhi, India

July, 2012 - September, 2012 (2 Months)

Joined webchutney as soon as I got over with my college exams. Completed Training period before the required three months with proficiency. Was promoted to Associate account executive and then Account executive within weeks of finishing Training period.

Key tasks involved -

• Website maintainence and content management for vaious airtel LOBs.

• Coordinating between creative teams and tech teams to ensure smooth deliveries to clients.

• Handling the creative requirements of airtel DTH and making timely deliveries to the scheduler.

• client coordination and briefing, understanding the industry and agency relationship. Understanding campaign metrics, analytics , costs and some digital collaterals which I was new to.

• Conducting researches with account planner, monitoring & evaluating for testing campaign efficacy.

• Quality check of all deliverables and making sure proper work flow process was followed.

Drummer and manager

Circle of fifths  |  New Delhi, India

January, 2012 - August, 2015 (3 Years 7 Months)

The title says it all .
Performed in various competitions and shows throughout Delhi and outside.
Check us out at -
http://www.facebook.com/circleoffifths.in

President

Advertising Association , Delhi college of arts and commerce  |  New Delhi, India

August, 2010 - April, 2012 (1 Year 8 Months)

Managing various events and tasks for the association,also incharge of organizing various events at Parivartan 2010 and 2011, the annual inter-college cultural festival of Delhi college of arts and commerce.Served as VP from 2010 to 2011 and President from 2011 to 2012 .

Editor of Adverve magazine

Advertising Association , Delhi college of arts and commerce  |  India

August, 2009 - April, 2012 (2 Years 8 Months)

Writing Articles ,Editing and proof reading of the annual advertising association magazine 'Adverve' .


Trainer
Digital Vidya
January 2016 – Present (1 month)New Delhi Area, India

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 Education

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Bachelor of Arts (BA)-Advertising and Sales Promotio

Delhi University-India

New Delhi, India

2008 - 2012 (4 year)

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Certification-Digital marketing

The IDM(The institute of digital marketing)-India

India

2009 - 2010 (1 year)

...

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Delhi public school dwarka-India

India

2001 - 2008 (7 year)

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